Its not often in life you can have your cake and eat it too, but this Deus trip to Noosa was one of those special times. Now, as much as we love to tell a good story and lay things out nice a slow, this time around we are jumping straight into the deep end, before our excitement and happiness boil over.
Deus family members and team riders Sierra Lerback and Matt Cuddihy ripped through the weeks competition at this years Noosa Festival Of Surfing to emerge champions of the Deus Old Mal and the Logger Pro respectively, and we could not be more stoked!!
In a final stacked full of men, some of whom are previous Old Mal champions & some of whom are current wsl longboard competitors, Sierra rode her vintage Keyo to perfection, sliding to victory and marking her place in the history books as the first woman to defeat a field of professional male surfers in such a prestigious event.
Her final comprised of well respected long boarding legends such as Jared Mell, Jack Norton, Byron Chadwick, Matt Chojnacki and Harrison Roach, and being apart of the party watching Sierra make history, in front of family, friends and hundred of spectators, was simply electrifying. It was a moment which had the entire beach smiling ear to ear, with voices hoarse in happiness.
Eddy Hamaty Joins the Deus Surf Team. You’d be forgiven for thinking Eddy Hamaty had surfing in the blood, but the self-taught convert grew up in Sydney’s western suburbs rebuilding bikes in the garage with his dad. An avid swimmer, motocross rider and go-...
Read moreQuiet and unassuming, aged 22, Luke was raised on the hollow point of Lennox Head under a heavy list of local talent and northern NSW surfing icons. Guys like Chris Brock. Neal Purchase Jnr and Ellis Ericson. His style is like an uncut diamond, raw and unp...
Read moreMonths of conversations, many late night calls to Tokyo and lot of talent in the bay materialise as a limited series of boards made especially for the deusmansion by the talented Rodrigo Matsuda from lascawoodworks. Born in Brazil to Japanese parents, Rodr...
Read moreTo wrap up our festival of surf program at Deus Noosa, what seemed like the entire town had turned out for Taco & Tattoo Tuesday. The crowd of surfers, backpackers, curious passers-by and a few four legged punters we're understandably drawn in by the a...
Read moreDeus Ex Machina and FCS present 'The Long Road to Grajagan'. Directed by James Kates starring Beau Foster, Jared Mell and Tom Morat. The boys traversed Indonesias winding jungle roads on custom bikes, surfing it's reefs and beaches on hand-shaped boards ...
Read moreTo kick off our week at the Noosa Festival of Surf, the store was converted into a mini cinema and performance space; when it comes to putting on a premiere it's hard to top such a paradisal backdrop. The essential ingredients were all present; good food, m...
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